Makeup

Foundation Claims Beauty Editors Quietly Separate From Real Results

Ever notice how every foundation screams about “X percent hydration” or “48-hour wear,” and then by lunchtime my face looks like I never bothered? I mean, I’m not the only one, right? Beauty editors—yeah, the same ones who write those glowing reviews—will admit after a couple drinks or when their concealer refuses to blend, that […]

Estée Monroe

Best Place to Buy SPF Foundations Just Revealed by Beauty Insiders

I remember standing in front of a store mirror, trying to pretend the foundation I’d just splurged on—promising “invisible SPF protection”—wouldn’t make my skin itch or break out by lunchtime. The night before, I’d scrolled through endless product pages, bouncing between Cult Beauty, Sephora, and Ulta, but honestly? The glowing praise in those descriptions never […]

Maxine Factor

Concealer Claims Unmasked by Makeup Artists Right Now

Okay, so, full confession: last time I trusted a “crease-proof” concealer, I looked like I’d tried to spackle my under-eyes with Elmer’s and a prayer. “Flawless finish” on the label? Sure, and I’m a morning person. Is it just me, or do these brands basically dare you to believe their stuff will break the laws […]

Maxine Factor

Hidden Markups on Eyeshadow Palettes Discovered by Smart Shoppers

So, I’m digging through my makeup graveyard—seriously, half these palettes are just shades of “dusty rose” and “maybe-mauve,” and the price tags? Still kind of a joke. Apparently, there’s this whole thing with hidden markups on eyeshadow palettes that’s basically siphoning off my coffee money every time I tap ‘add to cart.’ And it’s not […]

Estée Monroe

Makeup Sale Hacks Quietly Slashing Checkout Costs for Smart Shoppers

You know that weird moment at checkout where the total isn’t as horrifying as you expected? Like, you’re braced for impact, then—oh, huh, that random loyalty thing you signed up for in February actually does something. My cart’s always a mess, travel-size stuff I’ll lose, samples I’ll never open, but tossing in a coupon or […]

Helena Arden

Foundation Shade Swaps Makeup Artists Secretly Rely on for Natural Results

I mean, can we talk about how foundation shade matching is basically a scam? Last week I grabbed what I thought was my “perfect” shade—looked fine in my bathroom, but then I caught that neon orange jawline in the elevator mirror. Humiliating. Pros? They don’t even bother with those shade charts. I’ve watched artists just […]

Estée Monroe